WebCitz Blog


4 Ways To Bring More Leads To Your E-Commerce Through Social Media

Are you utilizing social media to gain new leads for your e-commerce business? The answer should be an absolute, yes! Being active on social media is another way to attract users to your site. In fact, you can even gain qualified, new leads if social media utilization is done correctly. This does not mean go out and make a social media page for each channel, but to strategically pick the pages your users are most active on. Understanding the value of social media for your e-commerce business will increase your return on investment. Here are four tips on how to gain qualified social media leads to your e-commerce site.

1.) Know your Audience

The most important factor is understanding your audience. Ask yourself, what are their purchasing trends, interests, geographic location, and frequent social media channels? Once there is a clear understanding of your audience, the next step is to figure out what social media platforms to advertise on. Advertising on social media must be done strategically to gain the most qualified leads to your site. The more qualified your lead is, then the more likely they are to purchase.

2.) Plan the Social Media Platforms

By now, you should have a clear understanding of your audience and where they frequent the most on social networks. The goal is to strategically plan your advertising and content across platforms. Maybe, your audience could benefit from Pinterest by utilizing the buy-able pins function, or geographically targeting ads on Facebook. It is important to make the transfer from social media to the e-commerce site quick and simple. This can be achieved by creating value added content your audience wants to engage with.

3.) Strategic Content

Value added content includes images, videos, articles, etc. tailored to the audience’s purchasing styles and interests. Ensure the content is being shared on social media at times your audience is most active throughout the day. There must be a purpose for the post or call to action. The call to action should make the user want to click on the post or buy the product by proposing an offer. If the content adds value to the buyer’s experience you should get the conversion and their contact information. A way to add value to the customer’s experience is participating in social trends going on, such as #throwbackthursday. Following trends will get the consumer engaged and want to participate in your brand. When they participate in your brand they should end up on an optimized landing page.

4.) Optimized Landing Pages

Optimized landing pages are very important for successful conversion rates. They are what makes your users want to buy from you. It is necessary to keep landing pages clean and concise. Stay clear of too many images and clutter. Many people coming to your landing page are skimming through, so utilize bullet points and clear call to actions. This will also prevent your site from having a high bounce rate. The content colors should be visually appealing and stand out. Often, buyers do not scroll down the whole page instead, make your call to action near the top.

Use these four beneficial ways to bring in leads to your e-commerce site from social media. These are great ways to ensure the leads are qualified to produce more conversions. Social media has been proven to increase awareness for brands and generate more traffic to their websites. Get out there and create more leads.


WebCitz Update!

WebCitz, LLC is excited to announce the addition of a new team member!

This week Peter D joined WebCitz and brings with him vast experience in video production, photo/video editing, photography, visual branding and color grading. In the coming weeks and months WebCitz will be producing dozens of informational videos describing its service lineup and corporate culture. In fact, a video production already in queue will be a video testimonial from a local customer excited about the recent website redesign and order fulfillment system recently integrated for their own growing business.

To assist customers with their own video and photo production requirements, WebCitz will begin offering video production, video editing and photography services to its local and national customers. Everyone at WebCitz is extremely excited about this recent team addition.


Upgrade to Magento 1.9.3.2 via SSH

This Magento upgrade tutorial will help guide you through the process of updating / upgrading your Magento installation from 1.4+ to 1.9.3.2. which was released on Feb 7, 2017. For the purpose of this tutorial, we will assume you have access to SSH on your hosting account. You should always create a backup of your entire website/database before proceeding with an upgrade and never perform these steps on a live store. Please be sure to obtain updated files from the authors of any Magento extensions you have installed on your website.

NOTE: This update includes SUPEE-5344, SUPEE-5994, SUPEE-6237, SUPEE-6285, SUPEE-6482, SUPEE-6788, SUPEE-7616, SUPEE-7405, SUPEE-7405 v1.1, SUPEE-8788, SUPEE-9652.

  1. Change to your Magento installation directory:
    (swap “username” below for your account’s username, or change the entire path to match your absolute URL)

    cd /home/username/public_html
  2. Download Magento 1.9.3.2 from https://www.magentocommerce.com/download (click Release Archive tab)
    You can select tar.gz or zip for an archive format.
  3. Upload the archive to the base folder of your Magento installation
  4. Extract the archive:
    tar -zxvf magento-1.9.3.2.tar.gz
    or
    unzip magento-1.9.3.2.zip
  5. Change to the directory created during extraction:
    cd magento
  6. Turn off file replacement prompts:
    unalias cp
  7. Copy the Magento 1.9.3.2 files over your existing files:
    cp -rf * ../
  8. Change back to your Magento installation directory:
    cd ..
  9. Remove the empty folder
    rm -rf magento
  10. Optional: CHMOD all files to 644:
    find -type f -name ‘*.*’ -exec chmod 644 {} \;
    Optional: CHMOD all folders to 755:
    find -type d -exec chmod 755 {} \;
    Optional: CHOWN all files/folders:
    chown -R username:username *

Magento 2.1.3 Released

Magento Community Editions 2.1.3 and 2.0.11 are now available on Magento’s website. This update features new payment functionality, accelerated performance, and enhanced product quality.

  • Streamlined checkouts with saved PayPal accounts
  • Lower chargebacks with the ability to customize credit card statement descriptions
  • Faster Admin performance when managing configurable products with many variations
  • Optimized compilation and static asset creation for better performance
  • And much more

Joomla 3.6.5 Released

WebCitz would like to inform you that a security update has been released in Joomla 3.6.5. Please upgrade your Joomla installation as soon as possible to patch the security issues in your Joomla installation, should your website function off the Joomla CMS Platform. Always remember to take backups before running upgrades!

  • Inadequate ACL checks in the Beez3 com_content article layout override enables a user to view restricted content.
  • Inadequate filesystem checks allowed files with alternative PHP file extensions to be uploaded.
  • Incorrect use of unfiltered data stored to the session on a form validation failure allows for existing user accounts to be modified; to include resetting their username, password, and user group assignments.

Conference Room Additions!

WebCitz is pretty excited about its recently upgraded conference room. There will be more added into the conference room in the near future. Our team moved into a larger space back in May 2016 and are finally working on completing out some of the furniture additions as time permits. There just isn’t enough time in the day to get everything done. More pictures to come!

Conference Room #1

Conference Room #2


Upgrade to Magento 1.9.3.1 via SSH

This Magento upgrade tutorial will help guide you through the process of updating / upgrading your Magento installation from 1.4+ to 1.9.3.1. which was released on Nov 14, 2016. For the purpose of this tutorial, we will assume you have access to SSH on your hosting account. You should always create a backup of your entire website/database before proceeding with an upgrade and never perform these steps on a live store. Please be sure to obtain updated files from the authors of any Magento extensions you have installed on your website.

NOTE: This update includes SUPEE-5344, SUPEE-5994, SUPEE-6237, SUPEE-6285, SUPEE-6482, SUPEE-6788, SUPEE-7616, SUPEE-7405, SUPEE-7405 v1.1, SUPEE-8788. The main difference between 1.9.3 and 1.9.3.1 is that a few bug fixes were put in place with the recent addition of the SUPEE-8788 patch applied to version 1.9.3.

  1. Change to your Magento installation directory:
    (swap “username” below for your account’s username, or change the entire path to match your absolute URL)

    cd /home/username/public_html
  2. Download Magento 1.9.3.1 from https://www.magentocommerce.com/download
    You can select tar.gz or zip for an archive format.
  3. Upload the archive to the base folder of your Magento installation
  4. Extract the archive:
    tar -zxvf magento-1.9.3.1.tar.gz
    or
    unzip magento-1.9.3.1.zip
  5. Change to the directory created during extraction:
    cd magento
  6. Turn off file replacement prompts:
    unalias cp
  7. Copy the Magento 1.9.3.1 files over your existing files:
    cp -rf * ../
  8. Change back to your Magento installation directory:
    cd ..
  9. Remove the empty folder
    rm -rf magento
  10. Optional: CHMOD all files to 644:
    find -type f -name ‘*.*’ -exec chmod 644 {} \;
    Optional: CHMOD all folders to 755:
    find -type d -exec chmod 755 {} \;
    Optional: CHOWN all files/folders:
    chown -R username:username *

Upgrade to Magento 1.9.3 via SSH

This Magento upgrade tutorial will help guide you through the process of updating / upgrading your Magento installation from 1.4+ to 1.9.3. which was released on Oct 11, 2016. For the purpose of this tutorial, we will assume you have access to SSH on your hosting account. You should always create a backup of your entire website/database before proceeding with an upgrade and never perform these steps on a live store. Please be sure to obtain updated files from the authors of any Magento extensions you have installed on your website.

NOTE: This update includes SUPEE-5344, SUPEE-5994, SUPEE-6237, SUPEE-6285, SUPEE-6482, SUPEE-6788, SUPEE-7616, SUPEE-7405, SUPEE-7405 v1.1, SUPEE-8788.

  1. Change to your Magento installation directory:
    (swap “username” below for your account’s username, or change the entire path to match your absolute URL)

    cd /home/username/public_html
  2. Download Magento 1.9.3 from https://www.magentocommerce.com/download
    You can select tar.gz or zip for an archive format.
  3. Upload the archive to the base folder of your Magento installation
  4. Extract the archive:
    tar -zxvf magento-1.9.3.tar.gz
    or
    unzip magento-1.9.3.zip
  5. Change to the directory created during extraction:
    cd magento
  6. Turn off file replacement prompts:
    unalias cp
  7. Copy the Magento 1.9.3 files over your existing files:
    cp -rf * ../
  8. Change back to your Magento installation directory:
    cd ..
  9. Remove the empty folder
    rm -rf magento
  10. Optional: CHMOD all files to 644:
    find -type f -name ‘*.*’ -exec chmod 644 {} \;
    Optional: CHMOD all folders to 755:
    find -type d -exec chmod 755 {} \;
    Optional: CHOWN all files/folders:
    chown -R username:username *

PHP7 Hosting Support

WebCitz is proud to announce that all of its dedicated servers used for shared hosting customers are now configured to provide support for PHP 5.6+ and PHP 7+. If you would like to enable PHP 7+ support on your hosting account please let us know and we would be happy to set that up for you.

PHP 7


New Server Replacement Updates

The two new servers to replace Targa and Sailfish have passed all inspections from our own team as well as our contracted server security firm. The new servers already have a few accounts on them and the remaining customers on the two existing servers will be migrated tomorrow evening. The only servers currently being replaced are Targa and Sailfish – if you happen to be hosted on any other server you are not being migrated in this round of server updates. Please contact us with any questions about the migration.

Server Upgrades