WebCitz Blog

We are here! Looking forward to Google AdWords and Analytics classes Monday thru Friday!

We have made it safely to the Atlanta airport! Next stop is the final destination, San Francisco, USA!

Recently the WebCitz team has collaborated with EZ PRO 123 on the ecommerce development and website re-design of the new EZ PRO 123 website! EZ PRO 123 was founded in 2003 with a mission geared toward the avid outdoor enthusiast. Please visit the new EZ PRO 123 website for more information. WebCitz is happy to be a part of EZ PRO 123’s newest website!

It would appear Google has decided to pull the plug on Google Checkout this November 2013. Read more on their website. https://support.google.com/checkout/sell/answer/3080449?hl=en

Tip of the week: Never turn your back on the whiteboard – your team’s creativity will go awry.

WebCitz would like to wish everyone a safe and happy July 4th!

WebCitz will be in San Francisco, CA from July 15, 2013 to July 19, 2013 for five days of Google Analytics, Google AdWords and Bing Ads training seminars to catch up on the latest trends and strategies! Do you have any really tough questions you would like answered? If so, send them over and we will see if we can get you some answers!

Google AdWords, Day 1

• Online Advertising – Basics of what it is and how AdWords fits into the bigger picture
• Quality Score – Why it is so important in the AdWords auction
• Account Structure – Proper implementation of your account, campaigns and ad groups
• Research & Identify – How to discover, identify and refine the keywords in your campaign
• Writing Strategy – How to best write text ads for the campaigns
• Ad Targeting – Defining users by geography, language, device, and even day of week and time of day
• Bid Types – Overview of the Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM)
• AdWords Editor – How to manage your account with AdWords Editor
• Reporting – Leveraging key user interface components and reporting features
• Conversion Tracking – Measure ROI from your campaigns

Google AdWords, Day 2

• Targeting Techniques – Using contextual, placement, topic and audience targeting techniques
• Ad Formats – Using image, video, and rich media display ad formats
• Tools – Using Google Ad Planner, Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities
• Remarketing – Identify and target prospective customers with highly focused messaging
• Mobile – Leverage mobile by effectively advertising to smart phone and tablet users
• DKI – Using Dynamic Keyword Insertion to quickly and efficiently create text ads on the fly
• Keyword Lists – Expand & refine keywords and continually optimize bidding strategies
• Extensions – Extending text ads with location, call, product, sitelink, social, and mobile app extensions
• Diagnosis – Searching for problems and areas of improvement

Google Analytics, Day 3

• Online Analytics – Basics of what it is and how Google Analytics fits into the bigger picture
• Out of the Box Reports – Overview of reports that come default to Google Analytics
• Insights – Generating actionable insights from your analytics data
• Business Outcomes – Measuring more than just visit counts

Google Analytics, Day 4

• Power Usage – Overview of the most powerful features of Google Analytics
• Online/Offline – Measuring all marketing efforts, including those offline
• Analysis Techniques – Improving the performance of your SEO program, your SEM campaigns, and other marketing campaigns
• Social Media – Measuring the impact of social media outlets like Facebook, Twitter, and Google+.

Google Analytics, Day 5

• High Level Usage – Overview of the highest level architecture of Google Analytics
• Tracking Code Scenarios – Installing and modifying the Google Analytics tracking code for various scenarios
• Extending Further – Utilizing custom variables, event tracking, e-commerce, and more
• Data Filters / Profiles – Create data filters and profiles for custom purposes
• Advanced Goals – Utilizing advanced goal and e-commerce setups
• Split Testing – Launching A/B tests using Google’s new Content Experiments feature