WebCitz Blog


3 Ways To Use Video Marketing To Your Advantage

Have you recently thought about adding videos to your brand’s marketing budget for the year? Well, you should, video marketing is here to stay and will not be going away anytime soon.  Videos provide powerful ways to communicate your brand’s story, engage with customers through interactive content, and showcase your brand’s strengths. The use of videos in your digital marketing strategy has become a place where brand positioning and audience engagement meet.  If you utilize video marketing successfully your efforts will result in higher conversion rates and more traffic to your website. Not only has interactive video become a trend, but a necessity to gain new consumers and keep current customers engaged. Here are 3 tips on how to use video marketing to your company’s advantage.

1) Planning and Kickoff

When adding videos to your marketing budget it is important to set goals of what you want your videos to be. Ask yourself, what are you looking to get back from them? What types of content do you want to produce? Throughout the video planning process, remember to think about what your audience enjoys and wants to see.  Mixing up the content of videos will keep your customers engaged with your brand.  You should still create traditional product or service demo videos or highlights of people in your company, but don’t do too much of one or the other.

Next, structure out the timing and launch dates of the videos ahead of time to ensure you are on schedule and staying within your marketing budget.  It is imperative to hire a videographer to ensure you will create the highest quality videos and video edits. Before kicking off your videos, make sure you have setup a tracking system measuring the ROI, collecting data on how your videos are watched, and how viewers are engaging with them.  Your manager will want to see the bottom line numbers of the video efforts, so ensure the tracking is precise.

2) Video Content With Purpose

Next, create your video content with purpose and structure.  When producing videos for your brand it is important to grab your audience’s attention within the first ten seconds to prevent users from moving on.  Video marketing shows how your brand adds value to the user and what your company is all about more than images or text.  It also gives your audience a live look into your brand.

When structuring your videos do not make the content too lengthy or uninteresting. Consumers respond more frequently to funny or interesting videos that make them feel connected to your brand.  When consumers feel connected to your brand they feel more compelled to share your videos across social media platforms, which causes them to go VIRAL.  Your videos are more likely to become viral when the content is high quality and edited appropriately.

The video editing phase is just as important at as the recording and planning phases. Video editing allows your brand to be creative with messages and lets more information be delivered in a short period of time.  By inserting captions on the video people get a live view of your brand through video and text, which makes your message even more clear, and accessible when sound isn’t available.  At the  beginning and end of the video there should be a clear call to action of what you want the user to do next.

3) Optimizing Your Videos

When you are ready to post your completed video remember to ensure the video is optimized for search results.  Optimizing your video for search results means having the video’s description and title full of relevant keywords explaining the video’s content. The keywords should match what people are most likely to look for on a search engine.  For example, “social media best practices” is what people might search for when looking for information on how to effectively utilize social media.  You might be tempted to pick a clever or catchy title, but most often people will not search for those phrases and then your video will not appear toward the top. Descriptions and titles are essential for indexing, but you should also have closed-captioning on your video for better optimization efforts. Closed-captioning files allow the video’s context to be accessed across multiple platforms and will give you greater placement. For optimization best practices ensure your video is posted on your company’s blog, YouTube, and social media platforms.

You now know three helpful ways to use video marketing to your company’s advantage. These are proven ways to help your video marketing strategy perform better and deliver results.  Your videos will also help consumers understand and engage with your brand while leading traffic to your website.  Get on the board with video marketing today!

 


Wake Up Your Marketing

Wake up your online marketing. Fresh new ideas are right at your fingertips. WebCitz is excited to introduce its new 4K video production and we would love to help you with all of your web design, social media, PPC, SEO and much more. Contact us today to get your marketing plan started.


Magento’s Browse Image and Upload Files Button Missing

If you are a Google Chrome user and noticed the Browse Files and Upload Files buttons are missing when attempting to upload images to your products then we may have a solution for you! In recent changes to Google Chrome, Flash-based content has to be manually authorized in the Content settings of Google Chrome. Newer Magento versions do not have this issue as the Flash uploader was replaced with an updated system, but if you are still on an older Magento version this might be helpful to you.

  • In Google Chrome, visit this URL: chrome://settings/content
  • That should take you to the settings area and show you a popup window of “Content” settings.
  • Scroll down to the “Flash” section and click “Manage exceptions…”
  • Scroll down to the bottom where there is an empty input box and type in “https://[*.]www.domainname.com:443” without the quotes.

Note: The above URL assumes you utilize HTTPS and the www subdomain. Please adjust accordingly. If you don’t use HTTPS then change the 443 port to 80, in addition to removing the “S” on HTTPS.


Joomla 3.7.2 Released

WebCitz would like to inform you that an update has been released in Joomla 3.7.2. Please, upgrade your Joomla installation from the recent Joomla 3.7.1 as soon as possible to patch the security issues. This release fixes any bugs you may have encountered along with several other minor improvements for Joomla to run effectively. Always remember to take backups before running upgrades. If you need help upgrading your website, contact us today.


Phishing Attempt from Emails Claiming Release of Magento SUPEE-1738 Patch

Please do not open any attachments coming from “Magento Security” that claim you need to open a “.doc” file to obtain a SUPEE-1738 security patch for your Magento EE/CE 1.x & 2.x storefronts.

Here is an example of the phishing email:

SUPEE-1738

May 23, 2017

Magento Enterprise Edition and Community Edition 1.x and 2.x contains
SQL-Injection in product selection Magento 1.x and Magento 2.x versions,
prevent unauthorized users access to administrator account.

Attached document contains SQL-Injection fixing instructions.


Aubrie Brochtrup

Aubrie Brochtrup has years of experience handling marketing projects across numerous business industries. You will typically find her looking for creative solutions for customers’ online marketing needs specifically for social media, Google AdWords, Bing Ads, Facebook Ads, and Google Analytics. If you have not spoken with her then she looks forward to getting to know you and your company better. Contact us today to learn more about marketing options.


Joomla 3.7.1 Released

WebCitz would like to inform you that a serious security update has been released in Joomla 3.7.1. Please, upgrade your Joomla installation from the recent Joomla 3.7.0 release as soon as possible to patch the security issues. Always remember to take backups before running upgrades. If you need help upgrading your website, contact us today.


WebCitz – Corey Giordana

Corey Giordana has been with WebCitz since early 2012. If you are a customer, we guarantee you have had multiple calls with Corey. This video allows you to put a face with the voice you have heard for years. Overall communication is Corey’s primary role, but he has various other roles from on-site SEO to PHP programming.


WebCitz – David Wurst

The staff at Webcitz is excited to tell you more about our roles here and how we can help you with your business. The owner, David Wurst, has had a passion for web development for nearly his entire life. The first website he developed was back in 1997 at the age of 11. In 2004, he started WebCitz LLC and since then the company has grown immensely. David looks forward to helping you with all your web development needs. Contact us today to learn more about our web developing options.


Web Hosting

WebCitz is among the most secure, reliable and flexible web hosting companies on the market. To provide our shared web hosting clients the highest degree of performance we utilize fully managed dedicated servers. Our servers featured are Dual Intel Xeon Processors, RAID-10 SSD Storage and 64GB+ Server memory. Contact us today to learn more about our web hosting services.