WebCitz Blog

3 Ways To Use Video Marketing To Your Advantage

Have you recently thought about adding videos to your brand’s marketing budget for the year? Well, you should, video marketing is here to stay and will not be going away anytime soon.  Videos provide powerful ways to communicate your brand’s story, engage with customers through interactive content, and showcase your brand’s strengths. The use of videos in your digital marketing strategy has become a place where brand positioning and audience engagement meet.  If you utilize video marketing successfully your efforts will result in higher conversion rates and more traffic to your website. Not only has interactive video become a trend, but a necessity to gain new consumers and keep current customers engaged. Here are 3 tips on how to use video marketing to your company’s advantage.

1) Planning and Kickoff

When adding videos to your marketing budget it is important to set goals of what you want your videos to be. Ask yourself, what are you looking to get back from them? What types of content do you want to produce? Throughout the video planning process, remember to think about what your audience enjoys and wants to see.  Mixing up the content of videos will keep your customers engaged with your brand.  You should still create traditional product or service demo videos or highlights of people in your company, but don’t do too much of one or the other.

Next, structure out the timing and launch dates of the videos ahead of time to ensure you are on schedule and staying within your marketing budget.  It is imperative to hire a videographer to ensure you will create the highest quality videos and video edits. Before kicking off your videos, make sure you have setup a tracking system measuring the ROI, collecting data on how your videos are watched, and how viewers are engaging with them.  Your manager will want to see the bottom line numbers of the video efforts, so ensure the tracking is precise.

2) Video Content With Purpose

Next, create your video content with purpose and structure.  When producing videos for your brand it is important to grab your audience’s attention within the first ten seconds to prevent users from moving on.  Video marketing shows how your brand adds value to the user and what your company is all about more than images or text.  It also gives your audience a live look into your brand.

When structuring your videos do not make the content too lengthy or uninteresting. Consumers respond more frequently to funny or interesting videos that make them feel connected to your brand.  When consumers feel connected to your brand they feel more compelled to share your videos across social media platforms, which causes them to go VIRAL.  Your videos are more likely to become viral when the content is high quality and edited appropriately.

The video editing phase is just as important at as the recording and planning phases. Video editing allows your brand to be creative with messages and lets more information be delivered in a short period of time.  By inserting captions on the video people get a live view of your brand through video and text, which makes your message even more clear, and accessible when sound isn’t available.  At the  beginning and end of the video there should be a clear call to action of what you want the user to do next.

3) Optimizing Your Videos

When you are ready to post your completed video remember to ensure the video is optimized for search results.  Optimizing your video for search results means having the video’s description and title full of relevant keywords explaining the video’s content. The keywords should match what people are most likely to look for on a search engine.  For example, “social media best practices” is what people might search for when looking for information on how to effectively utilize social media.  You might be tempted to pick a clever or catchy title, but most often people will not search for those phrases and then your video will not appear toward the top. Descriptions and titles are essential for indexing, but you should also have closed-captioning on your video for better optimization efforts. Closed-captioning files allow the video’s context to be accessed across multiple platforms and will give you greater placement. For optimization best practices ensure your video is posted on your company’s blog, YouTube, and social media platforms.

You now know three helpful ways to use video marketing to your company’s advantage. These are proven ways to help your video marketing strategy perform better and deliver results.  Your videos will also help consumers understand and engage with your brand while leading traffic to your website.  Get on the board with video marketing today!


Google CSS/JS Robots.txt Warning Email

You may have recently received an email from Google stating that Google cannot access your CSS/JS files. Don’t worry, you aren’t the only person that received this email! Thousands of other website owners also received this warning as of late.

Here’s a brief explanation of what this warning from Google means. Basically, Google wants websites to be responsive and mobile-friendly. The way Google checks this is by scanning your files and checking that your website is working properly. Having restrictions in the robots.txt file that prevents Google from accessing certain CSS and JavaScript files results in Google not being able to fully review your website. In response, this could lead to your website having lower rankings than it would otherwise have.

Thankfully, fixing this issue is very easy! Google provides tools such as the Fetch and Render Tool or the Mobile-Friendly Test to check your website for these issues. If Google is being blocked from accessing resources it needs these tools will tell you what’s wrong and provide steps on how to fix it. And if these tools tell you nothing is wrong then your problem should be resolved!

If you have any questions or are unsure what to do, please contact us! We are always happy to help!

Cardinal Path Webinar on WASP for Chrome

WebCitz is excited to be attending a Cardinal Path webinar at 12:30pm CST about WASP (Web Analytics Solution Profiler) for Chrome. WASP is a free browser plug-in that is a must-have tool for analysts, marketers and developers. With WASP you can identify all the tags on your site, understand how and where they are firing, examine the content of each and understand how to optimize these to improve site load, easily identify and debug complex code, and much more. Cardinal Path will be offering a high-level walk through to show us what the value and benefits are and share how marketers, analysts and developers can leverage the tool to drive business improvement. Best of all, WebCitz will receive a link to an early release version of the tool! As most of you know, we were in San Francisco, CA USA back in July for an entire week soaking in a lot of great knowledge from Cardinal Path’s instructors! Learn more at http://webanalyticssolutionprofiler.com/.

Cardinal Path Webinar on Attribution and Product Listing Ads

WebCitz is excited to be attending a Cardinal Path webinar for enhanced knowledge in Attribution and Product Listing Ads! This is definitely going to be a great benefit for some of our marketing customers! As most of you know, we were in San Francisco, CA USA back in July for an entire week soaking in a lot of great knowledge from Cardinal Path’s instructors!

Google Analytics Attribution: http://www.google.com/analytics/features/attribution.html

Google AdWords Product Listing Ads: http://www.google.com/ads/shopping/getstarted.html

Bing it On!

Try the Bing vs Google challenge at www.bingiton.com to see which of the two popular search engines you like more!

Page Speed Analyzer Helpful for Magento, Joomla & WordPress Websites

Here is a helpful website for checking the page speed optimizations already in place for your website as well as the potential page speed optimizations you could utilize to increase the speed of your website. This is an exceptional tool for learning how to increase the speed of a Magento, Joomla or WordPress website. As we all know, Google recently began using page speed as part of its algorithm for determining the placement of websites for highly competitive search phrases.

Google’s Page Speed Online analyzes a website, then generates suggestions to make the website load faster. Learn more at Google Page Speed Checker

2012 Trends in Ecommerce SEO

WebCitz came across a great article on SEO Trends for 2012 that we would like to share with you today! The article focused on Google’s SEO Trends, including topics on Google Panda and Google Fresh, relating to the importance of fresh, unique content within ecommerce websites. For a long time we have stressed the importance of routinely adding products, updating product descriptions and enabling product reviews. The benefit of routinely adding new products to your ecommerce website is vast – it encourages increased visitor frequency and shows search engines that you have something new to offer. Writing unique descriptions of your products, as opposed to copying competitive websites or the product manufacturer, helps provide your customers with a better insight of the product and shows Google you have no taste for duplicating content. As for product reviews, they are a great way to display purchasing traffic on your website and encourage potential customers to purchase a product – after all, most people like to know that others have had good experiences with the same product. If your website has hundreds of products that would need to be updated and little or no product reviews then you should start getting to work! You don’t need to fix everything in one week – just set goals to update a certain amount of products each week. As for product reviews, you could collect reviews from past customers, encourage customers to add product reviews, or reward customers with store credit for adding product reviews. There are plenty of options out there at your disposal!

Full Article: Internet Retailer
Submitted to WebCitz by: GearUp2Go

Simple .htaccess www-redirect

If you are looking for a simple way to redirect the non-www version of your domain name to the www-version, then this .htaccess example may be of help to you!

Requirements: 1.) You will need to be on a Linux web hosting account. 2.) You will need the ability to upload a .htaccess file into the root folder of your website. 3.) You will need a way to upload this file to your website’s root folder, such as an FTP Program of cPanel File Manager.

Special Notes: 1.) This redirect method shouldn’t be used for Joomla or Magento websites. Joomla has a canonicalization plugin that works great for this type of redirect. Additionally, Magento allows this to be setup in the “System > Configuration / Web / Unsecure / Base URL” area of the administration.

1.) Create a new file and name it “.htaccess” without the quotes.
2.) Edit the .htaccess file in WordPad, Notepad, or Dreamweaver.
3.) Paste the following code into the file.

RewriteEngine on
rewritecond %{http_host} ^yourdomainname.com [nc]
rewriterule ^(.*)$ http://www.yourdomainname.com/$1 [r=301,nc]

4.) Rename the two references to “yourdomainname.com” with your actual domain name.
5.) Save the file
6.) Upload the file to the root directory* of your website.

* The root directory is typically /public_html. However, if you have a subdomain or addon domain name that you need to apply this redirect method to then you will need to load it into that folder, such as /public_html/yourseconddomainname.com/.