WebCitz Blog

3 Ways To Use Video Marketing To Your Advantage

Have you recently thought about adding videos to your brand’s marketing budget for the year? Well, you should, video marketing is here to stay and will not be going away anytime soon.  Videos provide powerful ways to communicate your brand’s story, engage with customers through interactive content, and showcase your brand’s strengths. The use of videos in your digital marketing strategy has become a place where brand positioning and audience engagement meet.  If you utilize video marketing successfully your efforts will result in higher conversion rates and more traffic to your website. Not only has interactive video become a trend, but a necessity to gain new consumers and keep current customers engaged. Here are 3 tips on how to use video marketing to your company’s advantage.

1) Planning and Kickoff

When adding videos to your marketing budget it is important to set goals of what you want your videos to be. Ask yourself, what are you looking to get back from them? What types of content do you want to produce? Throughout the video planning process, remember to think about what your audience enjoys and wants to see.  Mixing up the content of videos will keep your customers engaged with your brand.  You should still create traditional product or service demo videos or highlights of people in your company, but don’t do too much of one or the other.

Next, structure out the timing and launch dates of the videos ahead of time to ensure you are on schedule and staying within your marketing budget.  It is imperative to hire a videographer to ensure you will create the highest quality videos and video edits. Before kicking off your videos, make sure you have setup a tracking system measuring the ROI, collecting data on how your videos are watched, and how viewers are engaging with them.  Your manager will want to see the bottom line numbers of the video efforts, so ensure the tracking is precise.

2) Video Content With Purpose

Next, create your video content with purpose and structure.  When producing videos for your brand it is important to grab your audience’s attention within the first ten seconds to prevent users from moving on.  Video marketing shows how your brand adds value to the user and what your company is all about more than images or text.  It also gives your audience a live look into your brand.

When structuring your videos do not make the content too lengthy or uninteresting. Consumers respond more frequently to funny or interesting videos that make them feel connected to your brand.  When consumers feel connected to your brand they feel more compelled to share your videos across social media platforms, which causes them to go VIRAL.  Your videos are more likely to become viral when the content is high quality and edited appropriately.

The video editing phase is just as important at as the recording and planning phases. Video editing allows your brand to be creative with messages and lets more information be delivered in a short period of time.  By inserting captions on the video people get a live view of your brand through video and text, which makes your message even more clear, and accessible when sound isn’t available.  At the  beginning and end of the video there should be a clear call to action of what you want the user to do next.

3) Optimizing Your Videos

When you are ready to post your completed video remember to ensure the video is optimized for search results.  Optimizing your video for search results means having the video’s description and title full of relevant keywords explaining the video’s content. The keywords should match what people are most likely to look for on a search engine.  For example, “social media best practices” is what people might search for when looking for information on how to effectively utilize social media.  You might be tempted to pick a clever or catchy title, but most often people will not search for those phrases and then your video will not appear toward the top. Descriptions and titles are essential for indexing, but you should also have closed-captioning on your video for better optimization efforts. Closed-captioning files allow the video’s context to be accessed across multiple platforms and will give you greater placement. For optimization best practices ensure your video is posted on your company’s blog, YouTube, and social media platforms.

You now know three helpful ways to use video marketing to your company’s advantage. These are proven ways to help your video marketing strategy perform better and deliver results.  Your videos will also help consumers understand and engage with your brand while leading traffic to your website.  Get on the board with video marketing today!


4 Ways To Bring More Leads To Your E-Commerce Through Social Media

Are you utilizing social media to gain new leads for your e-commerce business? The answer should be an absolute, yes! Being active on social media is another way to attract users to your site. In fact, you can even gain qualified, new leads if social media utilization is done correctly. This does not mean go out and make a social media page for each channel, but to strategically pick the pages your users are most active on. Understanding the value of social media for your e-commerce business will increase your return on investment. Here are four tips on how to gain qualified social media leads to your e-commerce site.

1.) Know your Audience

The most important factor is understanding your audience. Ask yourself, what are their purchasing trends, interests, geographic location, and frequent social media channels? Once there is a clear understanding of your audience, the next step is to figure out what social media platforms to advertise on. Advertising on social media must be done strategically to gain the most qualified leads to your site. The more qualified your lead is, then the more likely they are to purchase.

2.) Plan the Social Media Platforms

By now, you should have a clear understanding of your audience and where they frequent the most on social networks. The goal is to strategically plan your advertising and content across platforms. Maybe, your audience could benefit from Pinterest by utilizing the buy-able pins function, or geographically targeting ads on Facebook. It is important to make the transfer from social media to the e-commerce site quick and simple. This can be achieved by creating value added content your audience wants to engage with.

3.) Strategic Content

Value added content includes images, videos, articles, etc. tailored to the audience’s purchasing styles and interests. Ensure the content is being shared on social media at times your audience is most active throughout the day. There must be a purpose for the post or call to action. The call to action should make the user want to click on the post or buy the product by proposing an offer. If the content adds value to the buyer’s experience you should get the conversion and their contact information. A way to add value to the customer’s experience is participating in social trends going on, such as #throwbackthursday. Following trends will get the consumer engaged and want to participate in your brand. When they participate in your brand they should end up on an optimized landing page.

4.) Optimized Landing Pages

Optimized landing pages are very important for successful conversion rates. They are what makes your users want to buy from you. It is necessary to keep landing pages clean and concise. Stay clear of too many images and clutter. Many people coming to your landing page are skimming through, so utilize bullet points and clear call to actions. This will also prevent your site from having a high bounce rate. The content colors should be visually appealing and stand out. Often, buyers do not scroll down the whole page instead, make your call to action near the top.

Use these four beneficial ways to bring in leads to your e-commerce site from social media. These are great ways to ensure the leads are qualified to produce more conversions. Social media has been proven to increase awareness for brands and generate more traffic to their websites. Get out there and create more leads.

Social Media Icons

Social media icons are popping up everywhere. They can be used to navigate from one social networking site to the next or to see a company’s profiles on any of those sites. Social networking sites include Facebook, Twitter, LinkedIn, Instagram and much more. Depending on the social networking profile you want on your website, there are a lot of strict guidelines and rules to follow. Rules on use of the logos are strict and placed for copyright and legal reasons. Some rules include not altering logos, using old logos, rotating or placing logos too close to other logos of any kind, etc. Each social networking site lists their own guidelines and rules to follow. Assets, color schemes, logos and brands are provided by each social networking site for user’s to download and place on their own personal site. For more information on rules, guidelines, and logo downloads, click on the social networking sites listed: Facebook, Twitter, LinkedIn, Instagram. Adding social media icons to a personal website is a great way to extend your audience and provide more information on your company, site, personal brand, etc.

The Social Media Website for Rich People!

You know Facebook is getting crowded when you can’t talk about yachts, private jets and caviar without someone from the 99% chiming in with their opinion about your excessive transportation and eating habits! A new social network named “Netropolitan” has sprung up hoping to distance itself from the 99% and serve only the 1% through a social network that costs $9,000 to join for the first year and $3,000 annually thereafter. It will be interesting to see how this type of social network takes off and whether it actually ends up being any different from the common people’s social options. Then again – “amazing” selfies and useless personal updates permeate all social classes. www.netropolitan.info


Bing it On!

Try the Bing vs Google challenge at www.bingiton.com to see which of the two popular search engines you like more!