Are you utilizing social media to gain new leads for your e-commerce business? The answer should be an absolute, yes! Being active on social media is another way to attract users to your site. In fact, you can even gain qualified, new leads if social media utilization is done correctly. This does not mean go out and make a social media page for each channel, but to strategically pick the pages your users are most active on. Understanding the value of social media for your e-commerce business will increase your return on investment. Here are four tips on how to gain qualified social media leads to your e-commerce site.
1.) Know your Audience
The most important factor is understanding your audience. Ask yourself, what are their purchasing trends, interests, geographic location, and frequent social media channels? Once there is a clear understanding of your audience, the next step is to figure out what social media platforms to advertise on. Advertising on social media must be done strategically to gain the most qualified leads to your site. The more qualified your lead is, then the more likely they are to purchase.
2.) Plan the Social Media Platforms
By now, you should have a clear understanding of your audience and where they frequent the most on social networks. The goal is to strategically plan your advertising and content across platforms. Maybe, your audience could benefit from Pinterest by utilizing the buy-able pins function, or geographically targeting ads on Facebook. It is important to make the transfer from social media to the e-commerce site quick and simple. This can be achieved by creating value added content your audience wants to engage with.
3.) Strategic Content
Value added content includes images, videos, articles, etc. tailored to the audience’s purchasing styles and interests. Ensure the content is being shared on social media at times your audience is most active throughout the day. There must be a purpose for the post or call to action. The call to action should make the user want to click on the post or buy the product by proposing an offer. If the content adds value to the buyer’s experience you should get the conversion and their contact information. A way to add value to the customer’s experience is participating in social trends going on, such as #throwbackthursday. Following trends will get the consumer engaged and want to participate in your brand. When they participate in your brand they should end up on an optimized landing page.
4.) Optimized Landing Pages
Optimized landing pages are very important for successful conversion rates. They are what makes your users want to buy from you. It is necessary to keep landing pages clean and concise. Stay clear of too many images and clutter. Many people coming to your landing page are skimming through, so utilize bullet points and clear call to actions. This will also prevent your site from having a high bounce rate. The content colors should be visually appealing and stand out. Often, buyers do not scroll down the whole page instead, make your call to action near the top.
Use these four beneficial ways to bring in leads to your e-commerce site from social media. These are great ways to ensure the leads are qualified to produce more conversions. Social media has been proven to increase awareness for brands and generate more traffic to their websites. Get out there and create more leads.
Social media icons are popping up everywhere. They can be used to navigate from one social networking site to the next or to see a company’s profiles on any of those sites. Social networking sites include Facebook, Twitter, LinkedIn, Instagram and much more. Depending on the social networking profile you want on your website, there are a lot of strict guidelines and rules to follow. Rules on use of the logos are strict and placed for copyright and legal reasons. Some rules include not altering logos, using old logos, rotating or placing logos too close to other logos of any kind, etc. Each social networking site lists their own guidelines and rules to follow. Assets, color schemes, logos and brands are provided by each social networking site for user’s to download and place on their own personal site. For more information on rules, guidelines, and logo downloads, click on the social networking sites listed: Facebook, Twitter, LinkedIn, Instagram. Adding social media icons to a personal website is a great way to extend your audience and provide more information on your company, site, personal brand, etc.
You know Facebook is getting crowded when you can’t talk about yachts, private jets and caviar without someone from the 99% chiming in with their opinion about your excessive transportation and eating habits! A new social network named “Netropolitan” has sprung up hoping to distance itself from the 99% and serve only the 1% through a social network that costs $9,000 to join for the first year and $3,000 annually thereafter. It will be interesting to see how this type of social network takes off and whether it actually ends up being any different from the common people’s social options. Then again – “amazing” selfies and useless personal updates permeate all social classes. www.netropolitan.info
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